Aol. Audio Branding



Branding Montage

I was commissioned by Universal Everything to soundtrack this substantial series of branding films to launch a new identity for AOL. The films vary from cutting-edge investigations into gesture and human movement with contemporary dancers and motion capture technology, to more simple, lo-fi experiments with multi-coloured spinning tops and slow-motion photography. My challenge was to create a soundtrack which both enhanced the playful nature of the visuals, and communicated the spirit of the company.

 

Credits

Sound Design and Music: Simon Pyke / Freefarm
Commissioned by: Wolff Olins
Creative Director: Matt Pyke / Universal Everything
Animator : Chris Perry / Universal Everything
CGI: Analog / Realise / Field / Zeitguised