MTV Global Rebrand Audio Package

Idents Montage (8:14)

Working alongside Universal Everything, I was commissioned to create the audio identity of this substantial branding project for an audience of 500 million viewers. It represented a fascinating challenge for me as every ident was required to fit the same tempo and based around a central rhythm which I developed to compliment the newly created pulsing logo. I was required to span a huge range of genres and styles within these limitations, which I believe resulted in one of the most diverse projects I've had the pleasure to work on.



1 Gold, 3 Silvers, 3 Bronzes – Promax Broadcast Design Awards
D&AD Annual


Sound Design and Music: Simon Pyke
Creative Direction : MTV World Design Studio Milan – Dylan Griffith / Roberto Bagatti
Creative Direction : Matt Pyke / Universal Everything
Research and Development : Bob Sanderson
Idents co-directed by :
Lernert & Sander
Maxim Zhestkov