S4C Rebrand Ident Soundtracks

Chairs Ident

Rides Ident

Rain Drops Ident

Trolleys Ident

Balloons Ident

Frizbee Ident

I was commissioned by Proud Creative to create music for this rebranding project for the Welsh TV channel S4C. Directed by the multi award winning Simon Rattigan, The idents were based on the concept of magnetism, reflecting the feeling of affinity the people have with their country. My challenge as composer was to support the playful nature of the work whilst also retaining a feeling of warmth and sophistication.



Music: Simon Pyke
Creative Direction & Production: Proud Creative
Director: Simon Ratigan
Original Concept: Matt Pyke