Samsung Unconfined Installation

Universal Everything x Zaha Hadid Architects

I had the pleasure of creating a series of soundtracks for this interactive installation promoting the launch of Samsung's Galaxy S8 phone for Milan Design Week 2017.

Working with regular collaborators Universal Everything and the world renowned architecture studio of the late Zaha Hadid, I was tasked with soundtracking the core themes of Harmony, Oneness and Essence.

The installation received over 33,500 visitors during 6 days it was open to the public. 



Soundtrack: Simon Pyke / Freefarm
Creative Directors: Matt Pyke, Mike Hughes
Executive Producer: Norra Abdul Rahim
Senior Producer: Greg Povey
Production Manager: Carl Martin
Animation Director: Chris Perry
Lead Developer: Chris Mullany
Developer: Owen Hindley
Additional Development: Ponies & Light
Mobile UI/UX Design: Deathprods
AV Installation: Bluman Associates
Sound Installation: C3 Productions
Lighting: Event Concept
Lighting installation: Renegade Design
Photographer: James Medcraft
Client: Samsung
Concepting & project management: iris Worldwide and Cheil Worldwide
Logistics & operations: Cheil Worldwide and iris Worldwide
PR, digital & media partnerships: iris Worldwide
Architect: Zaha Hadid Architects
Fabrication: Setsquare Staging Ltd
Licencing, permissions & staffing: Silvia Ranzi Consulting and Special Lab